CMO 2012/1 - Aula 18

• http://www.rcrwireless.com/americas/20120221/carriers/reality-check-eight-brazilian-telecom-issues-to-watch-while-the-market-boosts/
  • Maria Luiza Kunert (USP)
  • Anatel, Ericsson, NEC, Vivo, Agilent, ...

• No. 1 – Mobile payments and NFC
  • Bradesco and América Móvil’s Claro (new company)
  • Vivo and MasterCard (joint venture)
  • Cielo and Paggo (expansion plans)
  • São Paulo State Public Transportation company (mobile payments via NFC)
  • 

• No. 2 – More than 50 million mobile broadband devices
  • Number of mobile broadband-capable connections grew more than 23%
  • Hitting 20.7% of the Brazilian device market
  • The market ended December with less than 17% share
  • In 2011, brazillian mobile broadband market increased more than 82%
  • Anatel: 18.6 million new devices
  • 242.23 million accesses by the end of 2011

• No. 3 – The beginning of mobile virtual network operators
  • MVNO: wireless communications services provider
  • Don't have the own the radio spectrum or wireless network infrastructure
  • MVNOs: operation start in Brazil
  • Porto Seguro and Virgin Mobile/Datora: two first MVNOs
  • Can use the MVNE

• No. 4 – LTE Is a reality
  • FIFA 2014 World Cup: Push the Brazilian government for new access based LTE
  • Sky: cable and satellite television operator. The first Brazilian LTE network
  • Vendor: Nokia Siemens Networks
  • Nov/2011: Brasilia
  • Modem:

• No. 5 – Converged services
  • Quad-play: mobile voice and data, fixed broadband, wireline voice and pay-tv
  • Signature: four contracts, one to each service
  • Complaint: to phone four distinct call centers
  • VoIP: Regulaments
  • NGN => IMS

• No. 6 – Wi-Fi offloading

• No. 7 – Fiber, fiber, fiber and more fiber
• No. 8 – Cloud for mobile carriers