CMO 2012/1 - Aula 18

• http://www.rcrwireless.com/americas/20120221/carriers/reality-check-eight-brazilian-telecom-issues-to-watch-while-the-market-boosts/
  • Maria Luiza Kunert (USP)
  • Anatel, Ericsson, NEC, Vivo, Agilent, ...

• No. 1 – Mobile payments and NFC
  • Bradesco and América Móvil’s Claro (new company)
  • Vivo and MasterCard (joint venture)
  • Cielo and Paggo (expansion plans)
  • São Paulo State Public Transportation company (mobile payments via NFC)
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• No. 2 – More than 50 million mobile broadband devices

• No. 3 – The beginning of mobile virtual network operators
• No. 4 – LTE Is a reality
• No. 5 – Converged services
• No. 6 – Wi-Fi offloading
• No. 7 – Fiber, fiber, fiber and more fiber
• No. 8 – Cloud for mobile carriers