Fase I - Estudo

Título da Ideia

OTA - Over-The-Air

Objetivos

Desenvolver uma plataforma Over-The-Air que permita configurar os aparelhos móveis.

Conceito

OTA (Over-The-Air) é uma tecnologia utilizada para comunicar, baixar aplicações e administrar um cartão SIM sem estar fisicamente ligado ao cartão.

OTA enables a Network Operator to introduce new SIM services or to modify the contents of SIM cards in a rapid and cost-effective way.

OTA is based on client/server architecture where at one end there is an operator back-end system (customer care, billing system, application server ... ) and at the other end there is a SIM card.

The operator's back-end system sends service requests to an OTA Gateway which transforms the requests into Short Messages and sends them onto a Short Message Service Centre (SMSC) which transmits them to one or several SIM cards in the field.

Thus, Over-The-Air (OTA) is a technology that updates and changes data in the SIM card without having to reissue it. Indeed, the end user can receive special messages from the operator, download or activate new services on his telephone, and much more ..., without having to return to a retail outlet.

In order to implement OTA technology, the following components are needed:

A back end system to send requests
An OTA Gateway to process the requests in an understandable format to the SIM card
An SMSC to send requests through the wireless network
A bearer to transport the request: today it is the SMS bearer
Mobile equipment to receive the request and transmit it to the SIM card
A SIM card to receive and execute the request

Back end System

The back end system can be anything from a customer care operator to a billing system, a content provider or a subscriber web interface. The provisioning system has to be connected to the mobile network (either per LAN or via the Internet). Service requests contain the service requested (activate, deactivate, load, modify ...), the subscriber targeted and the data to perform the service. The back end system then sends out service requests to the OTA gateway.

OTA Gateway

The OTA Gateway receives Service-Requests through a Gateway API that will indicate the actual card to modify/update/activate. In fact, inside the OTA Gateway there is a card database that indicates for each card, the SIM vendor (Gemalto, Schlumberger, DeLaRue ...), the card's identification number, the IMSI and the MSISDN.

The second step is to format the service request into a message that can be understood by the recipient SIM card. To achieve this, the OTA Gateway has a set of libraries that contain the formats to use for each brand of SIM cards. The OTA Gateway then formats the message differently depending on the recipient card.

The third step consists in sending a formatted message to the SMSC using the right set of parameters as described in GSM 03.48. Then the OTA Gateway issues as many SMS as required to fulfill the Service-Request. In this step the OTA Gateway is also responsible for the integrity and security of the process.

SMSC

Services center for short messages (SMS) exchanged between the management system of these messages (OTA Gateway) and the cellular network. A message consisting of a maximum of 160 alphanumeric character can be sent to or from a Mobile Phone. If the Mobile Phone is powered off or has left the coverage area, the message is stored and offered back to the subscriber when the mobile is powered on or has reentered the coverage area of the network.

SMS Channel

The communication between the SIM card and the OTA Gateway can be done by SMS exchange and in this case named the SMS channel.

Mobile phone

Has to be phase 2+ in the GSM standard. Mobile Phone has all the required features for handling a part or all of standardized GSM services. Regarding OTA services, the Mobile Phone has to be Sim Tool Kit compliant.

SIM Card

Smart card provide secure user authentication and is mainly used in GSM standard as Subscriber Identification Module (SIM cards). The SIM is the major component of the GSM market paving the way to value-added services. SIM cards now offer new menus, prerecorded numbers for speed dialing, and the ability to send pre formatted short messages (SMS) to query a database or secure transactions.

Enquadramento

Definir o tipo de pesquisa:
A. Pesquisa Básica, Pesquisa Aplicada ou Desenvolvimento
B. Produto ou Processo
Tente enquadrar esta idéia em um grupo, propósito ou categoria específica

Desafio tecnológico

Qual a barreira ou desafio tecnológico superável?

Características

Informe sobre as particularidades, aspectos e atributos desta idéia.

Estudo Dirigido

Coloque aqui o plano de estudos bem como as possíveis fontes de informaçãoes.

Fase II - Ensino

Conteúdo

Desenvolva um conteúdo que possa transmitir o conhecimento adquirido para outros
Crie um material (Wiki, PDF, PPT, ...) que possa ser armazenado e facilmente atualizável

Apresentação

Apresente ao grupo (reunião, EAD, Blog, ...)
Publique aqui

Fase III - Exemplo de Caso de Negócio

Benefício para a Algar Telecom

Conserto de Bugs e Erros com mais rapidez e praticidade
Economia na produção de cartões SIM
Redução de chamadas ao sistema de Atendimento ao Cliente

Benefícios para o cliente

Atualização Automática e sem Rastros (Cliente não precisa fazer nada)
Não é necessário que o cliente vá em alguma loja física

Direcionadores chave

    Descrever em tópicos o que esta iniciativa pode proporcionar

Elemento inovador

    Destaque o elemento tecnologicamente novo ou inovador do projeto

Possíveis modelos de negócios

    Descrever em tópicos os possíveis modelos de negócios

Business Case

    Descrever um exemplo de négócio que permita avaliar a solução comercialmente

Fase IV - Protótipo orientado ao Negócio

Escopo

Explique o escopo deste protótipo

Metodologia

Qual metodologia ou método utilizado?

Limitações

Informe sobre as limitações

PoC

Desenvolva um PoC (Proof of Concept)

Detalhamento Técnico

Descreva especificamente os aspectos técnicos desta pesquisa

OTA - Over The Air

Índice